Archives

• 1. INDIGENOUS ‘LUWU’ COMMUNITY AND CORPORATE SOCIAL RESPONSIBILITY – POST MODERN STANDPOINT By-  Rahmawati, Damayanti, R. A, Brinda Kalyani, Kumar D.M  
  ( Posted On : 13-05-2019 )
• 2. Innovative Entrepreneurial Self-Efficacy and Career Choice By-  Dr. Kaneez Fatima Sadriwala, Dr. Zunith Ahmed, Dr. Boumedyen Shannaq  
  ( Posted On : 13-05-2019 )
• 3. Oil and Non-Oil Revenues in Gulf Countries - A Comparative Analysis between Oman and UAE By-  Dr. Md. Shabbir Alam, Dr. Mohammaed Noor Alam, Dr. Naushad Alam3  
  ( Posted On : 13-05-2019 )
• 4. The Role of Business Incubators in Creating an Entrepreneurial Ecosystem: A Study of the Sultanate of Oman By-  Shouvik Sanyal, Mohammed Wamique Hisam  
  ( Posted On : 13-05-2019 )

Abstract
Business competitive landscape evolves and conventional approach to business success may render ineffective or insufficient to drive the company to their desired state. Business practices and models are cropping up to win customers’ trust and increase their market share and maintain and develop customer loyalty. This study is intended to assess service giving businesses’ effort in one of the facets of the competitive arena which highlights the level of customer intimacy of service businesses to their customers. Determining the customers’ perception and expectation on the level of customer intimacy based on the current customer centric approach implemented will be the framework used. Service giving businesses, which primarily requires high level of interaction, the determination of the actual level of customer intimacy will serve as an input in initiating and reshaping customer-centered policies, programs and processes.
Keywords: Customer Intimacy, CRM, Customer Service, Consumer Behavior

- Dr. Cirilo E. Mirano, Jr., Romel A. Basilan *