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Reshaping Service Business –Transforming to Customer Intimate Business in Oman: An Assessment

Abstract
Business competitive landscape evolves and conventional approach to business success may render ineffective or insufficient to drive the company to their desired state. Business practices and models are cropping up to win customers’ trust and increase their market share and maintain and develop customer loyalty. This study is intended to assess service giving businesses&rsqu [...]

- Dr. Cirilo E. Mirano, Jr., Romel A. Basilan *